What is E-Commerce SEO and what is its significance?

March 22, 2020




Taking advantage of search engine optimization or SEO is a great way for growing e-commerce businesses to save money on marketing costs.

What does e-commerce SEO actually entail? Well, SEO allows your website to be picked up by a search engine. The goal is to get your site listed on the first page of the search engine results whenever potential customers are looking for your products.

Though it takes a lot of work, it is a free way to get traffic organically (naturally) to your store without having to pay for advertising.

Why is e-commerce SEO important?

Do you know that 93% of online works start with a search engine? Some of these searches are in the research phase of the buyer journey, while others are in the purchase phase.

This is why SEO for e-commerce is worth investing in – because doing it right will bring actual customers who are looking to buy, directly to your store – and at scale. The more high-intent/targeted traffic you get to your store, the higher your conversions will be – resulting in an increase in revenues. SEM-Canada provides you the right way to do all these things.

Even the way images are tagged and how product reviews are listed can affect your e-commerce SEO. In an ideal world, your images and product pages are optimized so that your brand instantly shows up on the top of the search results when someone searches for you on Google, Bing, and other search engines.

SEO tips for e-commerce sites

Here are the SEO basics that you need to know before you go on an optimization spree:

  • Finding and using the right keywords remains important. There are many tools like Google AdWords which will help you find the best words to target. These keywords should be used in the title, description, and features on your product pages. Once you’ve found your keywords, determine their potential opportunity by categorizing and mapping them.
  • Research your competition. Use a tool that can provide research about the keywords used by your competitors and include them in your keyword targeting if it’s not super competitive. It’s also good to see how much your competitors are paying for keywords to see if you can compete for advertising on those keywords.
  • Have well-written and relevant product descriptions. Having accurate descriptions of your products and using bullet points to list features helps a lot as well.
  • Consider adding blog posts and customer reviews. Quality content improves SEO for e-commerce. Blogging is a great way to get organic traffic to your website, while positive customer reviews can encourage more people to buy your product.

Though it takes a lot of work, it is a free way to get traffic organically (naturally) to your store without having to pay for advertising.

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