What is competitor analysis and how it impacts SEO?

December 1, 2020




Competitor analysis is the process of knowing what your competitors are doing for their popularity. By that, you are able to use their weaknesses in your favor. There are many competitors in business today and thus, it is important to stay informed about the different competition analysis modes available. The organizations just go to keyword mapping, link building and optimizing content without knowing that competitor analysis would do equally good for their SEO. Therefore, if you want to win in the market, you have to acknowledge that you have competitors. As such, competitor analysis should never be missed. Competitive analysis will give you the best results about the popularity of other sites. There is the importance of competitor analysis discussed below.

Competitor Analysis Helps Identify Your Competitors:

The first importance of competitor analysis in SEO is that it enables you to identify who your main competitors in the market are. With that, you can be able to do more analysis to gauge their standing in the market. So that you should find both your business competitors as well as online competitors. You can get help from the Best SEO experts that are at Vancouver SEO Services.

The Analysis Helps Identify Websites That Competitors Are Linking To:

A competitor analysis helps you identify the websites that your competitors are linked to but not you. As a result, you are able to build your own link profile by adding links from websites that are already linked to your competitors. Also, you need to note that sites that link to multiple competitors will add more value to your site. Therefore, you should pay special attention to these sites by both reaching out to them and creating guest posts.

Get The Right Keywords:

You can conduct a keyword gap analysis to determine the kind of keywords that you are lacking but are working best for your competitors. Keywords are very important is SEO and if you find that there are specific keywords that are ranking high for your competitors but you are not using them, it is advisable to include them on your site. You can use several methods to achieve this including reorganizing site architecture, reworking metadata, building links with keywords, rewriting existing content to include keywords or working on fresh content for your site.

Enhances Your Digital Marketing Strategy:

Digital marketing is a complex process that involves a lot of actions and planning. In this process, you not only need to do SEO but also launch digital marketing campaigns that work for your individual project. The good thing is that competitor analysis enhances your digital marketing as it helps in creating complex campaigns based on the available data and the demand in the market. Therefore, it is important to dig deep into your industry so that you can know what your competitors are up to. This, however, is only possible through a thorough competitor analysis.

The analysis keeps you in the know:

When you have information about what your competitors are doing, you are in a better position to plan your strategies. Therefore, competitor analysis acts as a credible source of information that can help you improve your digital marketing strategies.

Lets you compare SEO experts:

Many people prefer SEO experts to work on their websites. This is because SEO experts have the knowledge and experience to handle SEO projects like Vancouver SEO Specialist. By looking at your competitor’s website, you are able to tell whether your SEO expert is on the right track or not.

learn about your brand mention:

Brand mention is very important in any business. This is because; as your brand gets more mentions, your products and services become more popular. So doing a competitor analysis is going to help you learn what other people are thinking about your brand. From what you find, you can be able to improvise on your goods and services so as to attract more people into your company. That way, you will get to not only grow your business but also increase revenue.

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