What are google algorithms and how does it affect SEO?
Google algorithm is a term used for complex systems used by Google to deliver the best possible results for search queries. In this blog, I will give an inform you about Google Algorithms and how they affect Search Engine Optimization.
Google uses different algorithms to find websites that deserve a place in the search result page for each and every search query. Several factors including keywords, content quality or backlinks play roles in these algorithms to determine the results.
Google has released a huge number of minor and major updates over the years. Some of them haven’t been officially announced, but experienced SEO clearly knew about it based on the variation of search results. In this blog, we are discussing some of the major updates released by Google.
Panda – The Content Algorithm
Panda algorithm was introduced in 2011 for the websites having poor content. Websites with a variety of content issues including duplicate content, thin content, excessive external links or spamming, keyword stuffing suffered badly once the Panda algorithm was rolled out by Google.
To stay safe from the wrath of the Panda algorithm is simple:
Create original and useful content for your audience. Use keywords and external links wisely. Understand that, good content itself is SEO half done. If your website has portions for user-generated content like the comment section, make sure it doesn’t generate huge spammy content. Content moderation will help in such scenarios.
Penguin – The Backlink Algorithm
Launched in 2012, the Penguin algorithm was Google’s weapon against spammy backlink building by website owners to get their websites to the top in search engines. Earlier, webmasters used a lot of unethical methods to generate backlinks as part of their website off-page SEO. These include links from low quality, spammy websites, private blog networks or PBNs which are created exclusively for link building, irrelevant websites, paid links and over-optimized anchor texts. With Penguin, Google learned to identify such backlinks and started penalizing websites that violate Google’s policy by obtaining such backlinks.
To prevent Penguin algorithmic penalty, we must stay away from getting such low quality or irrelevant websites and to learn this you can take help from SEO Companies Vancouver. Off-page SEO is not about the quantity of backlinks, it’s about the quality of backlinks. Try to obtain natural backlinks by providing quality content on your website. Quality content generates quality backlinks.
Hummingbird – The Meaningful Algorithm
The Hummingbird algorithm was launched in 2013. It enables Google to understand users’ intent rather than just the words in the query. It changes how google interprets a search query. This algorithm brings equal importance to related terms and synonyms of the keyword in the query in Search Engine Optimization.
After a hummingbird, we should focus more on the concept rather than just keywords to bring the best results. Usage of Latent Semantic Index, LSI (Long Tail) keywords can help in this scenario.
Understanding what people want is the key to success in post hummingbird SEO.
Pigeon – The Local Algorithm
Google Pigeon Algorithm was launched in 2014 to help Google provide relevant and accurate local search results. This algorithm affects searches that have a direct influence on the location of the user.
Traditional SEO factors play an important role, but various local SEO factors also play a key role in local search results. The best SEO company in Vancouver, SEO Agency Vancouver mainly focuses on Google algorithms to increase the rankings. Other factors include poorly set up Google My Business page, inconsistent Name-Address-Phone (NAP) number, lack of local directory citations.
Properly optimized website should be the first thing to be done for local SEO. Businesses should have a properly set up Google My Business page. There should be proper listings in quality local directories with consistency in Name, Address and Phone Number as on the website.
Mobilegeddon – The Mobile-Friendly Algorithm
Mobilegeddon, a mobile-friendly update was launched by Google in 2015. This update makes sure only mobile-friendly websites show up in searches from mobile devices. This is in addition to the requirement of quality and relevant content for the users. This update affects search results in all languages, all over the world. Another important point is that this update affects pages individually, not the whole website.
Making your website mobile-user-friendly is the first thing you should do to survive this update. Responsive design, better page speed on mobile devices will help in making the website mobile-friendly.