Everything is about Conversion
“The real power of the internet is in its ability to market directly to individuals, by giving them the information that they need, when they need it. The websites that achieve this will grow exponentially while the sites that don’t will ultimately fail to those who do.”
Just like in real estate everything is about “Location”, in the world of internet marketing the most important thing is “Conversion”.
Whether you want your visitors to place an order online, or to call you for more information about your company and your products, you have to get them to take action. If your website is not doing that, then it needs improvement.
Is your site delivering the results you expect? If it is, congratulations you are in the 5% of companies that are getting a good return on your investment.
The reality is that most websites don’t deliver because they were not created strategically according to the company’s objectives. In most cases the website is not viewed as an extended part of the corporation but as stand alone entity.
If your objective is to attract more customers or to deliver the right information about your company, the website should be considered one of the most important elements for your corporate communications, marketing and sales strategies.
If you are considering a Website Optimization you might ask yourself the following questions.
1. Does Your Website Look Professional?
Remember that the website is the reflection of your company. Is the information current? Are the graphics and photographs professional quality and optimized for the internet? How are your competitors doing?.
2. Is Your Website Helping your Business?
You may be using your site as a brochure to show existing customers, but are new potential buyers finding your site when they are searching for products and services such as yours?
3. Is Your Website Easy to Find?
If you do a search, for the product or service you sell, where is your company listed? Is it on the first page of search results? If not, you are losing business. Studies have shown that search engine users rarely look past the first three pages of search engine results before moving on to a new search.
4. Does Your Website Speak to Your Customers’ Needs?
Think about all the questions your customers ask you before they decide to buy. Think about all of their concerns. Do you answer those questions in your website? Do you address those concerns? If you don’t, you are losing potential customers.
5. Is Your Website Easy to Use?
Is your website user friendly? consider that most people are not computer experts and if the information is not 3 clicks away they will get frustrated and will leave your website.
6. Does Your Website Covert Visitors?
Do you know the percentage of people that visit your site and the number that actually Call you, email you or download something?
7. How do You Stay in Contact with Customers?
Are you collecting information about the people that visit your site? It is important to keep in contact with customers and potential buyers.
We will help you evaluate your current website to determine whether your website needs an upgrade, adjustment or a website Re-Design.
“In less than 10 seconds your visitors will decide to stay in your website or to go somewhere else, probably with your competitor”
Traffic Convertion Tools
What is Traffic Conversion? Traffic conversion is the ability to convert visitors into customers. In any website the main objective is that the visitor finds the information that he or she is looking for. The visitor also has to find easy to buy your products, to call you or to fill out a request form so can contact them in the future.
Why is traffic conversion important?
Let’s assume that you get a lot of traffic to your site because your site has excellent position on the search engines or because you are paying for a Pay Per Click campaign. But what happen if no one is buying or calling you? The answer is simple; you don’t have the right internet marketing strategies in your site to convert. Here are some of the reasons:
- Site is difficult to navigate
- Site is poorly designed
- There are no call to action
- The content is not appealing
- The distribution and colors are inappropriate
The bottom line is that the site is not well organized and built for visitor conversion.